Pinterest Reveals Trend Report for Fall 2024 Showcasing Fashion, Beauty, Home Decor, and Cultural Influences

Pinterest has released its highly anticipated Fall 2024 Trend Report, unveiling the top trends that are currently shaping fashion, beauty, home decor, food, and hobbies this season. Known for its ability to inspire users and set trends, Pinterest has noticed a significant increase in searches related to fall aesthetics and activities, hinting at a season filled with creativity and cultural exploration.

Fashion Trends: Bold Patterns and Layered Looks

This fall, fashion is all about making bold statements with nature-inspired patterns, mixed-proportion layering, and oversized garments. Pinterest has witnessed a surge in searches for items like leopard print denim, camouflage outfits, and puffer skirts, indicating a trend towards individuality and creative expression.
Leopard print jeans have seen a staggering increase of 2990%.
Camouflage outfits have experienced a 2295% rise in searches.
Puffer jacket outfit aesthetics have gone up by 70%.

In addition to bold prints, layering is crucial this season, with Pinterest users experimenting with unconventional combinations such as jerseys paired with skirts and skirts layered over jeans. This trend showcases a growing desire for unique and personalized fashion choices.
Searches for jersey with skirt outfits have skyrocketed by 2000%.
Balloon skirt outfits have increased by a remarkable 1765%.

Beauty Trends: Foxy Hair and Glowing Makeup

The beauty trends for Fall 2024 are all about embracing bold and contemporary styles, with a focus on foxy red hair colors and intricate nail designs. Pinterest users are rediscovering the allure of glowing, dewy makeup, which is making a strong comeback this season.
Fox hair color searches have increased by 1530%.
Bow nail designs have seen a significant uptick of 2220%.
Soft baddie makeup is up by 700%.

These trends highlight a shift towards more expressive and eye-catching beauty choices, with users embracing everything from intricate Japanese-inspired nail art to vibrant hair colors.

Home Decor: Creating Tranquil Retreats

With the arrival of cooler weather, Pinterest users are transforming their homes into cozy, peaceful retreats. There is a growing interest in creating spaces that balance comfort, style, and tranquility, with a notable influence from Japanese design.
Searches for cozy sunrooms have increased by 930%.
Green home decor has surged by 2670%.
Zen house searches are up by 405%.

The trend towards serene home environments is reflected in the rising popularity of floral room aesthetics, cozy lighting, and calming color palettes. Pinterest users are particularly drawn to Japanese vintage art and zen-inspired designs, as they seek to infuse their homes with a sense of peace and relaxation.

Culinary Trends: Earthy Eats and Japanese Delicacies

Pinterest has also observed a growing interest in earthy, wholesome ingredients and Japanese cuisine. Users are exploring new flavors and culinary techniques, from incorporating morel mushrooms and pistachio butter to experimenting with jelly recipes and traditional Japanese dishes.
Morel mushroom searches have increased by 240%.
Pistachio butter is up by 240%.
Katsu curry searches have risen by 100%.

This culinary trend reflects a broader interest in incorporating rich, natural ingredients into everyday meals, as well as a fascination with Japanese flavors and cooking methods.

Gen Z Hobbies: Creative Projects and Social Connections

Gen Z users on Pinterest are immersing themselves in creative hobbies and fostering in-person connections this fall. DIY projects, particularly in jewelry making and bag crafting, are gaining popularity, along with group activities like book clubs and run clubs.
Small bead bracelet ideas have surged by 2000%.
Book club searches have increased by 180%.
Run club searches are up by 700%.

This trend highlights the Gen Z generation’s desire for hands-on, creative experiences and a renewed focus on building community through shared interests and activities.

Cultural Influences: Japanese Inspirations

Japanese culture is a major influence on this season’s trends, with Pinterest users drawing inspiration from Japanese fashion, home decor, and culinary traditions. The uptick in interest in Japanese living room design, long skirts, and food reflects a growing appreciation for the aesthetics and customs of Japan.
Japanese long skirt outfit searches have increased by 85%.
Japanese living room design is up by 135%.
Mochi recipe easy searches have risen by 75%.

This season’s trends are clearly inspired by Japanese aesthetics, reflecting a cultural exploration and an appreciation for the beauty and traditions of Japan. Pinterest’s Fall 2024 Trend Report showcases a season of creativity, self-expression, and a deep-rooted connection to different cultures and styles. As users continue to seek inspiration and set trends, Pinterest remains at the forefront of shaping the evolving landscape of fashion, beauty, home decor, food, and hobbies.