Charli XCX’s album „Brat“ has taken the music scene by storm this summer, leading to the creation of a new viral trend known as „Brat Summer.“ This trend encompasses a distinctive fashion style and a bold, carefree mindset that resonates with the party girl aesthetic. The „Brat“ look is characterized by its edgy, Y2K-inspired fashion with a touch of refinement, combining elements of a party girl lifestyle with a polished edge, creating a unique style that stands out. However, Brat Summer goes beyond just fashion; it embodies a particular attitude and mindset.
In a TikTok interview, Charli XCX explained the essence of being a „Brat,“ stating that it’s about being a bit messy, loving to party, and sometimes saying dumb things. It’s about being honest, blunt, and a little volatile. This attitude is reflected in the lyrics of her song „Mean Girls,“ making it a standout track of the album. The Brat Summer trend has quickly gained popularity, with brands like Area and retailers embracing the aesthetic and featuring products that align with the trend’s style.
Celebrities have also embraced the Brat Summer look, further solidifying it as a defining trend of the season. Charli XCX herself stepped out at Wimbledon in a quintessential „Brat Summer“ outfit, wearing a black crocheted minidress paired with accessories that captured the essence of the trend. Other notable celebrities, like Julia Fox and Amelia Gray, have also embraced the Brat Summer aesthetic, showcasing their own interpretations of the trend through their fashion choices.
When Kamala Harris kicked off her presidential campaign, Charli XCX recognized her as a Brat and posted about it on her social media account. Harris‘ campaign quickly embraced the “Brat” craze, rebranding with a new lime green photo in the style of Charli XCX’s “Brat” album cover. This strategic move led to significant media impact, earning Harris $15.9 million in media impact value within 48 hours, showcasing the power and influence of the Brat trend.
Overall, Charli XCX’s album „Brat“ and the resulting Brat Summer trend have captured the zeitgeist this summer, influencing fashion, attitude, and even political campaigns. The trend’s bold, carefree mindset has resonated with many, making it a defining trend of the season. Whether through fashion choices or attitude, embracing the Brat Summer aesthetic suggests a rebellious, edgy, and unapologetic approach to life that many are embracing with enthusiasm.
