The popular Netflix series „Emily in Paris“ has once again found itself embroiled in controversy, this time for its portrayal of a Korean beauty product in its latest season. The fifth episode of Season 4, Part 1 features a storyline where the main character, Emily, is tasked with promoting a Korean brand’s „glass skin“ cosmetic product called Kadiance. However, what follows in the episode has sparked outrage among South Korean viewers.
The scene in question shows Emily applying the K-beauty product and expressing shock at the excessive shine on her face, questioning whether it is supposed to be that shiny. Her friend Mindy then explains the concept of „glass skin“ as a popular Korean beauty trend. The controversy escalates when it is revealed that the same product is being marketed as a personal lubricant in the United States, with claims of enhancing sexual stimulation and partner satisfaction.
This portrayal of the K-beauty product has led to a backlash from Korean viewers, who feel that it belittles K-beauty trends and by extension, Korean culture. Many have taken to social media to express their anger and discomfort, with some questioning whether the show is mocking Korea and feeling uneasy about the depiction. The incorporation of the Korean Wave in such a manner has left many feeling frustrated and offended.
While some viewers have taken a more lenient stance, arguing that the inclusion of K-beauty in the storyline is a testament to its global popularity, others maintain that the portrayal is disrespectful and crosses a line. They highlight that the show’s reputation for over-the-top plotlines should not excuse the stereotypical representation of Korean culture and beauty trends.
„Emily in Paris,“ known for its stylish depiction of Parisian life and fashion, has faced criticism before for its stereotypical portrayals of different cultures and nationalities. The show’s fourth season continues to attract a substantial following for its glamorous setting and charismatic characters, but the recent controversy surrounding its handling of K-beauty serves as a reminder of the importance of cultural sensitivity and representation in media.
In conclusion, the backlash against „Emily in Paris“ for its portrayal of K-beauty highlights the significance of accurately depicting different cultures and traditions in popular media. It serves as a reminder to creators and producers to be mindful of cultural nuances and sensitivities when incorporating elements from diverse backgrounds into their storytelling. The controversy also underscores the power of viewers to voice their concerns and hold content creators accountable for how they represent different cultures on screen.
