As the seasons change, so do beauty trends. Staying ahead of the curve when it comes to what consumers are looking for can be crucial for brands in the beauty industry. Pinterest, a platform known for its trend-setting capabilities, has recently released its Autumn 2024 Trend Report to help brands navigate the upcoming months. This report provides valuable insights into the styles, shades, and aesthetics that are predicted to define the beauty industry in the fall.
One of the key findings from the report revolves around nail art. Consumers are gravitating towards intricate details for their autumn nail inspiration. Bows are taking the spotlight in nail designs, with a 2,220% increase in interest. Japanese-inspired nails, Greek goddess nails, and short funky nails are also on the rise, showcasing a diverse range of influences that consumers are embracing this fall.
In terms of makeup trends, the report highlights the continued popularity of dewy makeup looks. Consumers are seeking out fresh and radiant styles that mimic a natural, healthy glow. Social media aesthetics play a significant role in shaping beauty trends, with the „baddie“ appearance being a sought-after look. Soft baddie makeup, Igari makeup (flushed makeup look), and cool tone makeup looks are among the trends expected to gain traction this fall.
When it comes to hair trends, classic autumnal shades are making a comeback. Consumers are transitioning from summer styles to more seasonally appropriate hair colors. Fox hair color, honey brown curls, cherry blonde, and deep cherry red hair are just a few of the shades that are expected to be popular in the coming months. Additionally, bangs are back in a big way, with styles like Japanese side bangs, long pixie cuts with bangs, and subtle bangs predicted to be among the most sought-after looks for the season.
Serene and tranquil tones are also trending across all beauty categories. These calming and understated shades offer a soothing counterbalance to the fast-paced demands of modern life. From serene color palettes to dusty blue bathrooms, consumers are embracing these calming hues in their beauty and home decor choices.
Japanese-inspired designs and aesthetics are on the rise, as consumers look to infuse their lives with natural beauty, elegance, and moments of calm. Japanese vintage art, Zen bathrooms, and Japanese living room designs are just a few examples of the influences that are expected to shape beauty trends in the upcoming months.
Overall, the Autumn 2024 Trend Report underscores the growing desire for fun, intricate details in beauty trends, from nail art to hair styles. While some trends are shifting towards classic autumn vibes, others remain unphased by traditional seasonal trends. Japanese designs and aesthetics are on the rise, indicating a potential increase in attention on J-beauty as the category continues to expand in the US market.
As the cooler weather approaches, businesses in the beauty industry can benefit from incorporating these trends into their upcoming launches and marketing strategies. By staying informed and adapting to consumer demands, brands can remain relevant and competitive in the ever-evolving beauty landscape.
