The popularity of coloured contact lenses has seen a sharp rise in recent years, largely driven by the influence of social media and K-pop culture. Ontario-based optometrist Dr. Meenal Agarwal notes that individuals of all ages are now more focused on their appearance and are seeking ways to reclaim their sense of self through the use of coloured lenses.
K-pop stars like BTS, Blackpink, Stray Kids, and NewJeans have been instrumental in popularizing coloured lenses, often incorporating them into their visual themes in music videos and public appearances. Jang Won-young, a member of the K-pop group Ive, is the ambassador for contact lens brand Hapa Kristin, which has capitalized on the trend by opening its first US store in Los Angeles. The brand’s association with popular K-pop idols has led to rapid sell-outs of their products.
Another Korean brand, Olens, has also leveraged collaborations with K-pop celebrities to enhance its visibility in the market. Known for its circle lenses, Olens has become a popular choice for those looking to experiment with coloured contacts for the first time. These lenses, often referred to as „big eye“ contacts, create a doll-like appearance by enlarging the eyes and adding a dark ring around the iris.
When it comes to choosing coloured contacts, there are different types to consider. Enhancement tints are ideal for subtle changes or intensifying natural eye color, while opaque tints offer a complete transformation of eye color. Dr. Agarwal advises considering factors such as skin tone and hair color to select the most flattering lens shade.
Behavioural optometrist Bhavin Shah emphasizes the importance of selecting lenses with a natural design, noting that certain features like a darker ring on the outer edge can enhance the overall look. For those with darker skin tones, Shah suggests opting for colors that complement their natural eye color to achieve a more natural appearance.
While there may be concerns about the safety of coloured lenses, Dr. Shah assures that the risks are similar to those of regular contacts if used properly. Complications can arise from improper use or care, so it is essential to follow proper hygiene practices and seek medical attention if any issues arise. Daily disposable lenses are generally considered the safest option, although monthly replacement lenses are also popular for those who prefer to clean and reuse their lenses.
In conclusion, the popularity of coloured contact lenses continues to grow, driven by celebrity endorsements and social media trends. With careful consideration of factors like skin tone and proper care, individuals can safely enjoy the benefits of enhanced or transformed eye color while protecting their eye health.
